The Jessica Vaughn Reelection Campaign

Overview

The task was to design a website for political candidate Jessica Vaughn. She was running for the third district seat on the Hillsborough County School Board. The candidate outlined the following things that she wanted the website to convey:

• Showcase who she is as a working mother
• Display her efforts to connect with the community
• Provide a space for donors
• List the organizations that have endorsed her
• Delineate important voting dates 
• Encourage people to register to vote
• Define her ideas for the school district

Project Objectives

To create a website that allowed the candidate to connect with voters. An emphasis was placed on how the candidate connects with people in the community. Also, a page was created to accept donations, along with a map indicating district areas.

Challenges

The biggest challenge was creating a warm and inviting website that makes people feel heard. Also, making the website easy to navigate.

Approach and Process

I design websites for political campaigns by focusing on an engaging, user-friendly experience. This approach reflects the candidate’s values. It connects with their audience. I use user research, journey mapping, and data-driven insights to achieve effective design results. These methods help me highlight key messages. They simplify navigation and optimize calls-to-action. My process incorporates iterative prototyping. I collaborate with stakeholders. I also adhere to accessibility standards. This crafts a platform that drives voter engagement and amplifies campaign impact.

Key Contributions

• Enhanced User Engagement: Developed a visually compelling and intuitive website that increased voter engagement and improved site traffic.
• Brand Alignment: Designed the website to reflect the candidate’s branding and messaging, creating a cohesive and impactful online presence.
• Accessibility Compliance: Implemented inclusive design principles to make the website accessible to all users, meeting ADA and WCAG standards.
• Call-to-Action Optimization: Designed impactful CTAs to boost volunteer sign-ups, donations, and event participation.
• Scalability and Responsiveness: Delivered a mobile-responsive design that worked seamlessly across devices, ensuring maximum reach to potential voters.

Outcomes and Impact

The candidate won the election

Tools and Technologies

Figma, Trello, Illustrator, and Photoshop

Stakeholders and Collaboration

Weekly meetings were conducted with the candidate and her team as we developed the website. The copywriter, project manager, and engineer were also in the loop. we all collaborated to create website that represented the candidate’s ideals and stance on public education.