Patient Inquiry Page

Overview

A business offering psychotherapy services, asked me to create a lead generation page. Considering HIPAA laws, the page needs to comply with regulatory requirements. My aim was to ensure that the company’s website is welcoming to everyone and fosters an inclusive client base.

My Roles

UX/UI Researcher and Designer, Product Designer

Project Objectives

• Create a lead generation page that allows potential clients to enter identifying information to help match them with a therapist
• Adhere to HIPAA regulations

Challenges

The challenge was to create a client inquiry page. It must allow potential clients to express what they need. This should not sacrifice their confidentiality.

Approach and Process

The design thinking methodology was used along with accessibility.

Key Contributions

I am familiar with HIPAA laws along with the ethical standards that therapists have to adhere to. That knowledge helped me design a product. It will allow potential clients to express how they are feeling. They can do this without sacrificing their confidentiality. Another contribution was my strong technical acumen, which allowed to construct the typography, along with building the product. I also conducted user surveys using survey monkey.

Outcomes and Impact

The business reported a more EFFICIENT intake process. After the product launched, the business reported that they have seen a better client-THERAPIST alignment. An increase of over 50%.

Tools and Technologies

Figma, WordPress, and Survey Monkey

Stakeholders and Collaboration

I collaborated with the owner of the BUSINESS, and also the therapists working at the business.